Some companies don’t think about the process of unboxing, but that’s a big mistake. When someone gets something online and it gets delivered, you may want the item to come in a packaging that looks fun and unique. The product is always the same, but the thing is, the perception of it changes, especially when you compare it to the packaging that it’s in. When you add these branding details, it offers a high-value type of fun experience, and it’s what gets customers to buy from you again.
It’s even been proven that people buy stuff that does look good. This is partially due to the stimuli that we get visually from this, and it does markedly impact the perception that we have surrounding this. The packaging being attractive is great for our brains, as it’ll stimulate those reward centers, offering a more impulse sort of purchase. The boring packaging doesn’t really give you those responses.
Unboxing Tells the Story
When you’re able to build brand packaging, you’re not just leveraging the packaging, but you're also leveraging your brand too, and it’ll help educate customers on just who you are. Unboxing is so much more than looking pretty, but it’s essentially an important way to tell narratives.
Narratives help to communicate directly to customers why it’s you over the other guys, and it’s about building the emotions that people want the second they get the product on their doorstep. Listening to selling points won’t make it exciting, but the brand narrative is what tells people exactly why they should care.
That’s why, brand stories and the branded packaging needs to include the following:
How you got to where you are today
The goals that you have
What makes you different from the others?
Making an unboxing experience and making it fitting the brand image tells a powerful narrative. It’s less about the words, but instead the proof of the pudding, offering some massive values. Due to the fact that unboxing happens during the post-sale phases of this, it also is less about being a sales pitch, and more about being something real, and it offers you a chance to really provide value, breeding belief and trust into everything that’s there.
Unboxing Drives the loyalty
The first impressions and the last impressions are both super important for unboxing. When you deliver a product, that’s the final point that you contact the customer as a brand. So, you want this to be memorable. Plus, it’s something that actually can be really good for building long-term relationships, which are much more profitable in the long haul.
But, building this is not that simple. That's because a lot of customers don’t go back to the past companies if they didn’t get a good service or product. This is simple because if the brand loyalty isn’t really there in the unboxing experience, it’s definitely not going to stick around. and the retail world is competitive, so you want to make sure that you give something for them to wow, so that they come back to you. it’s more than just a good product, it’s how you sell it.
You could have one of the best products out there, but if it’s sold in a terrible way, or has a bad unboxing to it, you’re better off just giving it in a trash can. If you haven’t figured out how to provide an unboxing experience, then you’ll want to do that today, and making it worth your while is so important, especially for overall happiness, and success as well.
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